Why the Trend of Customized Packaging is Increasing?

By: Retail CIO Outlook | Wednesday, October 23, 2019

Packaging does not only provide protection to the contents but also serves a greater purpose than that. When a product has poor packaging, it creates a bad impression on the consumer as they find it reluctant to purchase it. Good and unique packaging styles can instantly grab customers' attention. The businesses must ensure that they carefully design their packaging to increase their profit.

FREMONT, CA: A customized product is always better than the standard product because it is made with certain specifications. Apart from the dimensions, every other thing of a custom product can be refined to match one's preferences in terms of theme, functionality, color, appeal, and style. All these differences in the product help with standing out in the crowd. When it is about customization, businesses can also make profits by customizing their products.

The businesses need to work hard to make sure that they maintain high standards of their products, but they also equally need to focus on brand perception. Customized packaging is one of the ways in which this can be achieved and will also attract more customers who want to purchase not only good quality products but something that also has unique and attractive packaging designs. Here are some of the benefits of customized packaging designs.

1. Custom Packaging Design can make a Personal Connection

Researchers, on packaging, emphasized on the way consumers connected to the brands which had colourfull or bold characters on the packaging that seemed to make eye contact with them.  When both the characters’ design and the shelf positioning aligns correctly, the consumers automatically feel a greater amount of trust in the brand.

2. Custom Packaging Can Start Branding Awareness Conversation

Product packaging also tends to offer nothing more than a logo, pretty colors, and a short and enthusiastic description of the contents. There are also some highly effective brands, and they have their own conventions as they focus on their packaging to make the people laugh and share surprising facts. However, to get the attention of consumers through packaging takes some copywriting skills as the customers on shopping trips are not ready to read more than half a dozen words. Therefore, the writing has to be crisp and catchy that will help grab the attention of the buyers.

3. The Five-Year-Old Test Really Works for a Brand Recall

With a well-designed custom package, brands have the liberty to take the benefits of the best packaging and brand-building science. When the design of the packaging is simple, intuitive, and distinctive, and the description is simple enough for a five-year-old to pick it out among the other competing products on the shelf, means that the product stands out among the other similar ones. Customized packaging can only achieve such an effect on its customers.

Most of the time, businesses have multiple product lines in different categories, and it is necessary to give each a unique packaging. It is possible for a common design vision to tie the products together with a brand.

5. Success Comes to Brands that Pay Attention to Public Perception

The small businesses that are attempting to make a brand name for themselves in a crowded marketplace for them paying special attention to the branding through unique packaging may be unnecessary. These stressed-out new entrepreneurs think that nothing is more important than the quality of their products and timely delivery.

There is no doubt that quality and delivery are important aspects, but there is no way in which the businesses can communicate the qualities of the product to a consumer without effective marketing and custom branding. The best way to communicate with consumers is through effective packaging.

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