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With the right technology and approach, retailers can move ahead of their competition and also win more consumer loyalty.
FREMONT, CA: With the evolvement of e-commerce, the expectations will only increase. Consumers will become more specific about what they want, when, where, and how, and this will create more challenges for brands. The standard old method of search and price criteria for buying goods is long gone, and instead, today, retailers need better e-commerce strategies that will endorse and maintain their international and domestic growth.
The most challenging part for the retailers will be to track the process going behind the scenes to make sure the products are rapidly, appropriately, and smoothly delivered to the purchaser after to click the buy now button. To achieve this type of success, the essential factor is the value of order optimization. The e-commerce retailers can lose the competition if they are not using fulfillment as a competitive weapon and improving the fulfillment workflow.
Here are a few trends that the brands and retailers must focus on in the year 2020.
Increasing Importance of Data
The ecosystems of e-commerce are complicated and have an ever-increasing list of consumer expectations about the delivery options and experience. The interchange of data and also the necessary connectivity is also expanding rapidly among several key players who are involved, like payments, carriers, marketplace, and logistic providers. The procedure will need more real-time data along with analytics so that the companies can make sense of the information provided by the data.
The growth of the Marketplace
The rise in the platforms of the e-commerce marketplace has offered several new opportunities for international and domestic sales. Moreover, many other vendors are also ready to take the possibilities of selling their products in the channels.
Providing Opportunity to New Technologies like Augmented Reality (AR)
Augmented Reality (AR) is not only applicable to the front-end of the market place with virtual dressing, fitting rooms, and image search. Moreover, the demand for AR is increasing in the warehouse to assist in supporting the intra-logistics workflow. With AR, the work procedures can also become more productive, and the decisions can be smarter. The latest technologies will make the retailers more efficient and productive as the process of work will become less complicated.
See also: Top Retail Solution Companies
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