Retail CIO Outlook Weekly Brief
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Retail merchandising success starts with having the right knowledge, and the best information always comes straight from the shoppers. Let's look at some of the trends in merchandising for 2020 and the years to come.
FREMONT, CA: Merchandising is expected to continue to be one of the significant drivers of sales and CRM in retail. How a retail store is merchandized influences almost everything ranging from brand perception to customer experience. That is why it is essential to keep a close watch on the merchandising initiatives fresh and relevant. Retail merchandising is considered as one of the things that bring success to the store. Merchandising can also lead the customers to the right products, entice them to buy, and also create an excellent in-store experience.
Taping into the senses
While most of the shoppers head online for a quick purchase, brick-and-mortar stores have a distinct advantage that e-Commerce shops don't, that is, the customers can use all of their senses when they walk into the door of the shop. Leverage the distinction by creating merchandising displays that give the shoppers an all-senses experience that keeps them coming back.
Merchandising Educational
It is no longer enough for the merchandising displays to hold the product. Consumers are increasingly looking to be engaged and educated, and shopping and signage on merchandising is a great way to do that. Include creative ways to use the product, its origin story, or even suggestions for complementary products in the store.
Merchandising goes minimalist
Customers have endless options for any one product, but that doesn't mean it should include them all in the merchandising plan. e-Commerce stores are easy to navigate, and recent insight shows that shoppers are increasingly looking for minimalism in-store. Reducing the number of options and having a smaller, more curated collection helps customers make buying decisions easier and without as much stress.
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