Retail CIO Outlook Weekly Brief
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Retailers are bringing new technologies and rules so that they can increase their sales.
FREMONT, CA : In the past few years, online sales for apparel, department stores, and jewelry have increased considerably. In the present year, retailers are hoping for more growth with their ability to increase sales both in-store and online. Moreover, their adoption of digital technologies will also enhance their physical advantages and in-store digital interactions.
It is being predicted that the growth of online shopping will increase, but the improvement of in-store sales will depend on the procedures in which retailers improve customer experience by keeping the brick-and-mortar stores intact.
The retailers are most worried about the fact that nowadays, most of the customers go back and forth between the online and in-store because the consumers act according to their convenience. Therefore, this situation has forced retailers to invest in digital marketing strategies so that they can attract more customers with their new retail marketing.
1. Organize a Mobile Makeover to Increase Sales in Physical Stores
Physical stores have always played an essential position as they help to provide better shopping experiences. Therefore, the concept of a mobile makeover can be conducted by using mobile technologies in the stores. The idea consists of increasing customer engagement by easing up the process of shopping for customers. The retailers must ensure that consumers can easily find several options when they visit the stores just as they get from online stores. The stores also have to be equally convenient and engaging for the shoppers like their online shopping stores if the retailers want to increase their sales.
2. Enhance Customer Convenience by Offering Click-and-Collect Service
Shoppers can get the benefits of online and offline shopping with the help of click-and-collect services. Moreover, consumers do not have to pay for the shipping costs and wait in queues to collect their parcel while purchasing it. With the click-and-collect service, the consumers can buy their items from online stores and then receive it from in-store whenever it is convenient for them.
Consumers can enjoy their shopping from the comfort of their homes and do not have to spend extra money as a shipping charge.
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