Retail CIO Outlook Weekly Brief
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Retail is one of the most competitive fields of the economy. The call of persuading customers makes retail business particularly interested in finding new and more elaborate methods of engaging customers and establishing new brands. To remain competitive, it tries every new technology on the block. Like that Virtual Reality (VR) is shaking up the retail industry. VR is proving an excellent fit for use cases for the retailers to put their consumers into a new environment.
Virtual Reality in Retail
One strategic advantage that of implementation of VR into customer experience is simplification and customization of the experience without much of an effort.
Advanced In-store Experience: In-store experience is one suitable is where VR Solutions can be applied. The in-store experience can use navigation and information features of VR to improve customer experience. VR retail experience can potentially make the retail user experience more fulfilling. In-store navigation can show where a particular product is situated and can be applied to compose an optimized shopping route.
Few AR/VR Solution Provider Companies: Kinetic Vision, ContextGrid, Altuit
Product Information: Providing an extended set of product information is a potent form of implementing VR into the in-store customer experience. The amount of information at the customer’s disposal is a vital factor in their decision-making process, i.e., making or not making a purchase, where AR and VR solutions can help with the data.
Home In-Store Experience: VR is the key to making the in-store experience reality at home. The 'try before you buy' concept is tailored especially for this. This trend is always in demand, and the implementation of this technology will make shopping more efficient and effective.
Check this out: Top AR/VR Companies
The exciting part of the implementation of VR in the retail business is the fact that it offers an entirely new dimension to work with. At this moment it is extending and expanding the traditional services in a variety of ways.
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