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For the most successful fashion eCommerce brands, personalization extends far beyond addressing the consumer directly. Let’s look at some of the best upcoming trends in the fashion industry that can help increase profits.
FREMONT, CA: Fashion consumers are purchasing online more than they ever before. Fashion eCommerce is ceaselessly changing, with consumer expectations drive the brands to innovate and evolve in order to stand out the competition. Most of the companies use demographic and behavioral data to combine personalization on both onsite and offsite. Here are four trends in fashion e-Commerce that retailers can embrace in order to innovate in the coming year.
Visual Search
Visual search is continuously improving, and these functionalities are already being carried out by larger fashion retailers. As visual search increases in mainstream fashion, it will be easier and affordable for smaller retailers to follow the path and take up these functionalities. Customers will be able to discover new brands and products more conveniently, resulting in a more seamless shopping experience across the online and offline channels and enhanced brand exposure and revenue for retailers.
Customer Data Platforms
Traditional customer relationship management is largely available for every business organization. Customer Data Platforms (CDPs) is a marketer controlled system, which supports external marketing execution based on persistent and cross-channel customer data. This is known to be the next evolution in understanding and engaging customers. However, the technology may be largely available to enterprise retailers, but mid-market retailers can’t quite utilize such tools yet. Several CRMs are also trying to become into CDPs, but some of them are still only transactional-based, limiting how far they can truly evolve.
For years, any convergence between fashion and technology was strictly on a manufacturing and logistical level. At present, the technology is helping to drive business opportunities in the fashion retail market, and it’s up to fashion brands to develop alongside the industry to remain ahead of the competition.
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