Top 4 Retail Trends to Watch for 2020

By: Retail CIO Outlook | Tuesday, December 24, 2019

For the retailers to develop a consistent, comprehensive, and innovative strategy for the business, let's take a look at some of the latest retail trends for 2020.

FREMONT, CA: To run a successful retail business, retailers have to be agile and keep up with technological advancement. They also have to make sure that they are in good terms with the customers and clients. Businesses that can adapt and innovate are more likely to thrive in a competitive environment. Here's a list of some retail trends every retailer should get ready for in 2020.

Shopping Online

Social media platforms like Snapchat and Instagram are a platform of inspiration for street style mavens, fashion bloggers, and lifestyle experts. These platforms now offer eCommerce abilities like shoppable tags. While shopping on social media for those who don't use digital gadgets might not be very popular yet, which might change as sites let users load their credit card information on the platform.

Pop-Up Partnerships

Pop-ups ranging from clothing industry to fitness experiences have become a way to generate buzz and construct brand awareness. That is transforming as big retailers host in-store pop-ups of in-demand and digital-native brands. Established retailers and startup brands. The large retailers benefit from being a buzzy brand onsite, and the opportunists are exposed to a bigger and more different customer base.

Personalization and experiential shopping

eCommerce platform has made more brands and products that are accessible to a large group of people than ever before. Larger brands such as Sephora and Nordstrom have responded to the need for personalization with new concept stores, while other manufacturers are delivering product customization.

Ethical and Value-based Shopping

Millennials, more so than Gen Xers and baby boomers, feel good about the products as well as the company that is behind them. Brands like TOMS, Warby Parker, and State Bags donate products and services to communities in need on both a local and global scale. This makes shoppers feel like they're supporting an enterprise that cares about the greater good.