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The technology-driven retail industry is not news anymore. From sending SMS to online shopping and paying, the innovative and advanced technology platform has now made it all possible, resulting in more efficient retail marketing.
FREMONT, CA: Retailers have used SMS marketing for several years, but the promotional method is always transforming. SMS marketing is a term for text message marketing. When put into the retail sector, the possibilities are endless. People habitually receive and send texts, so using them to engage with retail brands should come directly to the target audience.
Let's look at some of the SMS marketing trends.
Credit cardholders
SMS marketing capitalizes on convenience by emphasizing that people can shop by using mobile phone screens that show the QR codes. The buyers, while opting to use this method, the first step is to speak to the retail services provider and iron out the logistics of making the codes.
Nordstrom, an online shopping platform, decided to integrate mobile payments with text message marketing. It has a text number for Nordstrom Card Services. When buyers see it, they can ask or request a QR code that allows the shopping with a Nordstrom-branded debit or credit card without physically possessing that payment method.
Text Messages
Another SMS marketing trend to consider includes utilizing text messages to educate people. This is a movement used by startups to build brand recognition in a crowded place. CARIUMA, a sneaker brand, keeps people informed about what is back in stock or available in a different color. Getting that information can cause a person to make a purchase when they might have otherwise waited or not bought anything at all.
CARIUMA shows that a smart SMS marketing as the educational data sent aligns with the brands for overall messaging.
Swipe-to-Text Snapchat Ads
Snapchat recently launched a new advertisement format in the United States that provides a swipe-to-call or swipe-to-text functionality. The institution brought it to the Middle Eastern market and then introduced it to the U.S. a couple of months later. If this advertising process sounds appealing, the calls to action that make sense for the brand and fit the reasons people often send text messages.
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