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Retailing has mirrored the retail industry's rising prominence as well as provided the necessary service and a positive contribution to the economy.
FREMONT, CA: It is an era where marketing technology moves fast, and consumer interests and behaviors are challenging to predict. There was a point where artificial intelligence (AI), data-driven marketing, and voice search engine optimization (VSEO) was considered to be an ambitious concept. Currently, these innovative digital marketing trends are among the top priority in retail. The retailers can no longer stick their hands in the sand and assume the same old methods will work forever. Here are the top three retail marketing trends that will help retailers survive and thrive in the age of innovation.
Programmatic Advertising
Programmatic advertising means leveraging AI to automate ad buying so that specific audiences can be identified and targeted more efficiently. For instance, real-time bidding is a type of programmatic ad buying. This automation system is more efficient and fast, which means there will be higher conversions and lower customer acquisition costs.
Chatbots
Chatbots will remain to be an essential part of retail marketing. This AI-based technology uses instant messaging to chat in real-time, anytime, and anytime, with the customers or the site visitors. These days many customers prefer to interact with chatbots due to their 24/7 responsiveness, prompt answers, and never lose patience. These virtual assistants provide seamless and hassle-free customer service by meeting the customers' expectations and automating repetitive tasks, which means that the customers can focus on more important work.
Omnichannel Marketing
Omnichannel marketing was one of the buzzwords in the past year, while the phrase may now seem a little worn out, but the strategy is as ripe and relevant as ever in the coming years. It is the process of marketing across multiple platforms so that the retailers can connect with prospects on more touchpoints. When done right, omnichannel marketing offers an enhanced user experience and cohesive brand message that drives customers to action. In the current market, brands must present a seamless, consistent voice and message across all available mediums, including physical storefronts, online, social media channels, in catalogs, and anywhere else you can imagine staying ahead of the game.
To conclude, the retailers must keep looking ahead and strive to embrace new technologies, tools, and strategies to have the upper hand over the competitors.
See Also: Top Retail Tech Companies
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