Technological Trends That Will Reshape Retail in 2018

By: Retail CIO Outlook | Thursday, October 04, 2018

The Retail industry has been one of the fastest industries to adapt quickly to the evolving innovations. All major retail firms are adopting the new retail tech trends in order not to get left behind.

1. Personalization tops the priority

With the rise in the online shopping, retailers have been using personalization techniques to stand out in a saturated market. Optimising the user experience to improve customer loyalty is the aim of the online vendors. Retailers will master the personalized approach of leveraging CRM and marketing automation, mobile applications, Chatbots and many more.

2. Artificial Intelligence will gain prominence

Integrating machine learning and artificial intelligence will help in increasing revenue in both online stores and brick-and-mortar stores as well. AI can process data more efficiently than humans, but it cannot replace the human decision making. Hence, AI can be a great help to humans as it can provide valuable insights that allow humans in better decision making.

3. IoT in Retail

Internet Of Things will disrupt the retail industry in the coming time. The introduction of IoT solutions will enable retail companies to create successful marketing campaigns based on client behavior, reduce operational costs, deliver high-quality services, etc.

4. Prescriptive Analytics

Prescriptive Analytics uses optimization algorithms to advise on possible outcomes and guide businesses towards its solution. This type of analytics not only predicts what will happen instead it also answers questions like why it will happen and how to take advantage of those predictions. It will enable the retailers to make a massive lead in these predictions.

The growth and profit margin will be high if the retailers choose the best solutions for their businesses. To conclude, all enterprises are working towards providing the best customer experience to their clients.