How Retail Marketing Can Boost Sales by Using Digital Technology

By: Retail CIO Outlook | Thursday, October 08, 2020

The retail industry has started to use digital technologies to increase their sales and customer experience.

FREMONT, CA: Most of the consumers purchase from the e-commerce stores that have a physical presence. Although the demand for e-commerce is increasing, the on-ground retail stores and the brick-and-mortar companies are also blooming. Moreover, with the assistance of technology, these ground retail stores are growing faster.

Even the brands have also started to offer their customers integrated multichannel shopping experiences to quickly change their online purchasing habits offline without compromising the supply and quality of the products. However, if the retailers want to stay ahead of the competition, then they have to treat technology as their partner in business rather than a competing force because it will only help them to flourish and survive and the retail industry.

Here is two ways in which brick and mortar companies can utilize digital technologies in retail marketing.

1. Engaging descriptions with video content

There is no doubt that video content has an enormous demand among consumers and markets. There are various social media platforms and e-commerce websites through which consumers can engage with product videos. These videos will help the consumers to have a better understanding of the products and the company from where they want to buy, and it will have an immediate impact on the conversion rate.

The brick and mortar stores must start by offering demonstration videos on the e-commerce sites, and it can provide the buyers a feel of the product and help them understand their usefulness. For modern retailers, videos can be an influential tool that will offer a better description of the product for the targeted audiences.

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2. Increasing the in-store sales

Websites can play a massive role in driving a company's sales even when the customers are inside the shop. Nowadays, consumers expect that the retail stores to have an updated website so that they can have a better shopping experience. Moreover, if an organization's online presence is weak or non-existence, it can directly impact the company's sales.

Customers also visit the website of a company to look for discounts, new deals and even explore the product features. Therefore, the site must offer accurate information that the shoppers are looking for. Otherwise, they can either walk out of the store or not spend much time in it.