How is eCommerce Overpowering the Traditional Retail?

By: Retail CIO Outlook | Friday, February 28, 2020

The beginning of mCommerce (eCommerce on mobiles) has terminated every limitation that existed in the geography of the stores.

FREMONT, CA: eCommerce is considered the holy grail of the retail industry that comes with advantages for businesses, as well as the customers. In a physical store, customers are restricted by the confined area from where they can receive services. But in the case of an eCommerce website, the entire world of retail is regarded as the playground.

Physical retail revolves around branding and partnerships. Additionally, online retail also serves as a driving factor for the traffic brought by the search engines. Customers often follow the link that appears in the search engine results and ends up on an eCommerce website they are unaware of. This process of acquiring an added source of traffic can be the tipping point for several eCommerce businesses.

Lowered cost is one of the most concrete positives of eCommerce, which can be passed on to the customer as discounted prices. Costs in a retail eCommerce industry can be effectively reduced by advertising and marketing. Natural search engine traffic, fees-per-click, and social media traffic are cost-effective methods that can be performed through different advertising channels. Besides, automated checkout, billing, transaction, inventory management, and other operational processes lower the number of employees needed to run an eCommerce unit. Moreover, an eCommerce merchant does not require any specific location or physical location to work from.

Customers, with the help of an eCommerce website, can click through intuitive navigation or can also use a search box to trim down their product preferences during a search instantly. A few other websites store their customer preferences, along with their shopping lists, to help the customers in repeating the purchase. Nevertheless, since it seems unusual for customers to travel a long stretch to reach their preferred physical store, e-commerce provides them with the same store virtually.

Besides, eCommerce allows the customer to carry out comparison shopping. By leveraging various online services, customers can browse multiple eCommerce merchants and purchase the product at the best prices. Although physical stores display information about the product, it becomes difficult for them to show an ample amount of data. In such situations, eCommerce websites can offer additional information that can be conveniently available, as well as can be accessed by customers.

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