How Integrating Artificial Intelligence and Voice Helps in Retail Marketing?

By: Retail CIO Outlook | Wednesday, June 17, 2020

The consumers have already started to accept AI and the accustomed and the smarter interaction it delivers. AI and Voice integrated services bring an enormous range of opportunities to enhance retail digital marketing.

FREMONT, CA: The year 2020 brings a lot of hot topics in digital marketing. Consumer-facing industries are enhancing and implementing next-generation marketing strategies and steps to improve the customer experience. To stay relevant with these advanced trends in technology, the retail marketing teams expect to engineer memorable customer experiences using advanced and data-driven marketing analytics.

Artificial Intelligence, Voice and Retail Marketing

AI bots help to solve simple questions and doubts quickly, and when an inquiry needs a human touch, AI bots can direct them to the appropriate channels. As chatbots become more intelligent and useful, they grow in popularity with customers. AI is not limited to customer service chatbots. Real-time personalization makes the customer journey more personal and relevant.

Harnessing the power of machine learning to support customer relationships, make timely offers, and provide ongoing support is essential for the modern retailer. While the voice technology has made significant advancement in the home market, with the help of Amazon's Alexa, Google Home, and Apple's Siri, it made the voice processes the radar of retailers.

AI helps the customer journey smarter, with more personalized, convenient interactions depends on knowing the efficient customer. The more relevant the data, retailers posses, the more detailed the insights they can draw on. If the businesses are the engine, the data is the oil that keeps them running. AI represents a wide range of opportunities to take data intelligence farther for the organizations of all the sizes. Utilizing the machine learning systems can take in a lot of data and analyze them a few minutes before using the best way to utilize them.

As well as the speed, the AI can offer high accuracy and fresh insights, searching correlations that the teams may have previously missed. One of the examples is AI-enabled image recognition in social media. Using AI technologies that automate the discovery and identification of images, marketers are now able to understand and respond quickly.