How Can the Trending Retail Technologies Improve Customer Experience?

By: Retail CIO Outlook | Monday, October 12, 2020

Retailers need to come up with more organizations and cultures to figure out the latest trends and implement them while learning from new ideas as well.

FREMONT, CA: In every industry, some trends drive them and their consumer purchases. Similarly, retailers have utilized the past years to learn how to read the marketplace and provide persuasive merchandise at the peak of its demand. When it comes to retail tech trends, several retailers have securely waited to witness what stays for longer in the market before making a shift.

In order to compete in the market today, the retailers need to be agile, persistent, and insightful in picking technology as they choose products. In that way, they can keep satisfying the consumer demands and their evolving expectations, consistently with a great shopping experience. Some of the smart retailers are specifically accustomed to spotting technologies with the potential to interrupt the current methods of performing business so that they can continue trending in the market, rather than lose the market share to other innovative competitors.

With more and more stores turning into being digital, digital is making efforts to turn into the store. For example, live commerce merges streaming video with e-commerce that has the potential to enable the consumer-to-consumer live streaming for the viewers to resolve their queries and learn skills. In the meantime, some companies are allowing shoppers to upload pictures, which can help them to find their preferred merchandise with the help of intelligent visual search.

Artificial Intelligence (AI) can enhance efficiency and recognize and avoid mistakes while delivering predictive statistics, warehouse robotics controls, and visual-aided selection. Several companies are leveraging AI for route optimization, as AI fulfills the orders based on the client and inventory location. Besides, they also improve the pick route and take into account the possible combinations to help the shipments to be picked simultaneously.

Retailers can stay ahead of the competition by elevating the role of their store associate, as interacting with a sales associate, can help the customers, more likely to buy and revisit as well. With the help of technologies, the retailer can also provide exclusive access by linking store associates with online sales transactions and rewarding the customer regardless of which channel they used to carry out their purchase. Additionally, they can leverage tablets to handle the inventory, execute transactions, and access customer data.

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