How Can AI Enhance eCommerce?

By: Retail CIO Outlook | Monday, March 02, 2020

With the rise of eCommerce, the method of running a business has also experienced massive changes.

FREMONT, CA: Human technologies are developing, and so are their applications used in running a business. The success of eCommerce has helped many entrepreneurs to take the plunge and implement eCommerce mostly. When it comes to the progress done in the business and its presence, eCommerce businesses have always invested in the ideal avenues.

Previously, the motive of every eCommerce website was to make the products available on the internet platform. But in the present time, businesses are going beyond that and making all the detailed data available as well. Artificial intelligence (AI) has been powerfully fixed in every aspect of every individual’s life. Staring from the self-checkout cash registers to the advanced methods of security checks, AI is present everywhere. AI has taken over the world, and its hold on eCommerce is also gradually getting stronger with every passing day.

The quintessence of AI is wide-spread, and its presence in eCommerce seems like a dark horse that runs slow but ultimately wins the race. Several companies have realized the potential of AI, whereas a few others are still sliding their way to infuse in their systems.

Almost 50 percent of the searches across the online platform is being done through a voice command. The latest developments in technologies can serve as the shopping assistants allowing the users to interact with different web services with the help of voice commands. Additionally, the technology can also be integrated successfully into smartphones. Besides, AI uses natural language processing (NLP) to enhance search results, particularly while shopping online. AI also utilizes visual search abilities to match the desired product and present it on the screen.

Furthermore, the data that is captured is enormously useful in producing leads, understanding the requirements of the customers, and also predicting consumer behavior. Along with them, chatbots also serve as the prime reason why eCommerce websites keep working around-the-clock. The chatbots are programmed to offer solutions to every customer query and help the customers in making better purchase decisions. Nevertheless, they interact with a potential customer with the help of text messages or voice calls.

See Also :- Top Artificial Intelligence Companies