How AI and Automation Can Redefine the Fashion Retail Industry?

By: Retail CIO Outlook | Friday, January 31, 2020

The shift from brick-and-mortar retail shopping shows that the impact of technology has been difficult to ignore when it comes to e-commerce.

FREMONT, CA: Integrating innovation and technology that are interactive, as well as appealing, has transformed the dynamics of fashion retail. The retail sector is growing and adapting the new landscape that brings a turning point in the fashion world with technologies like AR, VR, artificial intelligence (AI), and automation.

AI and Fashion Retail:

AI is redefining the retail industry with its ability to turn massive, dissimilar data sets into enriched information. It has turned out to be an important tool for retailers when it comes to customizing the shopping experience. Retailers can implement the data to offer a more seamless and personal experience to their customers by increasing conversion, repeating purchase, and loyalty. Retailers these days are making use of AI to gather, organize, study, and sort data into relevant classifications that can be utilized to predict and understand the demands of the customers and deliver it. AI can additionally help brands and retailers with predictive forecasting, capacity planning, and merchandising also. Considering the supply chain benefits, AI can assist in creating a much smoother browsing experience, as well as enhancing customer retention through customization.

Automation and Fashion Retail:

Retail automation makes use of different innovations in tools, technologies, and methods in the retail industry, which makes sure to be a more efficient operation, leading to a better experience for the customer, cost-effectively.

Automated Check-Outs:

Self-checkout counters and their wide-spread has influenced the retailers to use it to manipulate gadgets to carry out everyday tasks. Fashion stores have introduced self-checkout kiosks that offer the option to pay with the help of mobile phone via Apps. The customer needs to walk in, pick the clothes they love, self check-out themselves, and exit the store, without any human interaction.

Try-On App:

Savvy brands are investing in automation technology to resolve the in-store issues, especially the ones that are focused around time and convenience. To increase the customer experience, several stores are offering try-on apps or mirrors with AR technology, which allows shoppers to try the clothes before they buy them. Moreover, shoppers can also digitally visualize the look that their outfits can give them and save the time they needed to try them on physically.