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3D technology is the latest buzz word in the market. How does it benefit the retail industry?
FREMONT, CA: 3D, is one of the most ingenious technologies available to retailers today. Operated with new cameras of AA battery size but powerful enough to create the depth of the interior of the entire store in seconds, 3D technology is slowly transforming the way retailers sell, manage and profit from their businesses. The following are some of its many uses.
1. Merchandising/Sales
3D technology is a flawless way to convey information and increase customer interest. The technology holds the potential to recognize client movement, and body language is an immersive experience for retailers in everything, whether it is clothing and fashion or electronics and automobile showrooms. Perch is a good example of an interactive retail display that makes use of in-built Internet of Things (IoT) technology for combining digital content and physical products. The highly personalized product messaging of the display drives five to ten times more customer engagement, simultaneously increasing product sales by 30 percent to 80 percent. Another innovator, Recursive Media, displays room-sized presentations that are driven by customer movement. Another use for 3D, physical body scans, enables shoppers to try on the clothing virtually without any requirement of entering the dressing room.
Operations 
Today, in-store research is being transformed by shelf-mounted 3D cameras through more accurate traffic counts and foot traffic patterns’ analysis. They empower retailers to research client behavior in the aisle, at the shelf, and counters and displays. 3D technology also benefits inventory management.
One of the most encouraging areas for 3D technology is checkout. 3D item recognition is speedier and more accurate than barcode scanning as it can recognize shapes. The technology is especially practical for non-packaged products. For example, in cafeterias, 3D can identify and price salads, dinner plates, and bakery as well as can handle multiple items at once. According to some studies, 3D does scanning ten times faster than barcode scanning.
3D facial recognition is very beneficial in completing payments. Personal privacy is made sure as the face of the shopper is matched to the payment account through an encrypted algorithm.
In this fast-paced world, from convenience stores and restaurants to department stores and banks, customers demand new experiences, fast and accurate service, and personalized attention. 3D innovation delivers on all counts.
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