Retail CIO Outlook Weekly Brief
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FREMONT, CA: The e-commerce market has been on a firm upward flight for nearly a decade, and it is showing no signs of slowing down. One explanation of why the e-commerce marketplace is so unbelievably large is that it takes a few swipes and clicks for any entrepreneur with a grand business idea to commence an online company. However, not all online stores are formed equal, and unfortunately, many are intended to fail from the start. Novice business owners often choose to craft an online trade with little to no strategy or idea of user experience (UX).
Throwing Together a Site:
Construction of an online store is one of the most vital steps to creating an e-commerce business, but many overenthusiastic entrepreneurs want to get this step done hurriedly. A basic, pre-made website template can lead to a nonspecific platform that will present little benefits to consumers. The functionality and overall site experiences are based heavily on a consumer’s choice to make a buy.
Another significant error that e-commerce entrepreneurs make is prioritizing facade over function. Although the design is undoubtedly crucial for emancipating a good first impression, the UX is far more significant in the long-run.
Overly Vague Details:
Numerous first-time entrepreneurs make the lethal mistake of contributing too little or too much information that can leave customers perplexed. Too many specifications with text-heavy product descriptions are going to turn consumers away―especially those who usually inspect these sections for fast information.
Failing Target Audience:
Often e-commerce retailers create extensive scope in the hope of attracting as many customers as possible. Though, it is not very sensible in the online retail sphere, as competition is fierce. Instead, it is considered better to target a specific segment by offering something unique.
Glossing Over Content:
Content marketing is often viewed as an intensive advertising strategy. Content marketing through digital and social media platforms produces more leads and conversions than other advertising methods. One of the preeminent approaches is to create solid content pieces that will boost the digital buyer’s journey and improve brand value.
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