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With 5G, retail companies can help power new, innovative technologies with more speed and reliability, gather more data, and ultimately help build a long-lasting relationship with customers.
FREMONT, CA: In its most simplistic sense, 5G is just a faster version of 4G. That, joined with almost no latency, means the new networks will nearly reduce lag time. This is for mobile, of course, that opens up paths to purchase in even in the busiest of crowds for everyday shoppers. But its existence will help power other tech advances, from machine learning to digital realities. Add in characteristics like low energy consumption and higher reliability, and it brings an opportunity for the retail industry to enhance the consumer experience in the physical store with several seamless real-time functionalities, leading to increased engagement and conversions.
AR and VR use a lot of processing power and cellular data. With the enhanced capacity of 5G networks, retailers will be able to create more productive, more detailed experiences when integrating their physical and digital worlds. This will make technologies that are already experimenting with, and seeing consumer adoption of, only more of a possibility. The result will mean shoppers can immediately check product materials or ingredients through the use of smart glasses or their smartphones, for example. Those same apps will guide shoppers to the products they want by projecting directions into their field of view in real-time as they navigate the store space.
With lower latency, retailers will be able to respond to purchasing patterns and behaviors with immersive, tailored content in real-time. Implementing 5G in-store will allow for more significant interactions and data collections between sales associates and customers. Real-time data could be tracked to create personalized adverts or offers based on the preferences of individual customers, helping to increase the incentive to buy.
The use of 5G will revolutionize logistics by improving efficiency in fulfillment tasks and increasing the speed of transportation. More excellent connectivity and enhanced reliability will help communications between brands and couriers. The full potential of 5G will eventually also enable the rollout of automation in transport and warehouses, thanks to improved processing of the vast amounts of data required in real-time.
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