Retail CIO Outlook Weekly Brief
Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Retail CIO Outlook
How technological trends are taking the development and protection of the in-store experience and applying it?
FREMONT, CA: The consumer retail spending in the U.S has crossed the trillion mark at least half a decade ago. Several factors have contributed to this paradigm shift, but technological advances have been the greatest push for consumers to make purchases.
The most astounding quirk about these numbers is the fact that each year, the total of the numbers show the majority like to shop from a brick and mortar outlet has consumers still crave for the in-store experience. With upgrades like self-checkout to the never-ending aisle and digital signboards, retailers have relentlessly continued to keep the business up and to run. To bridge the gap between in-store purchases and e-commerce stores, a retail kiosk can be offered in the brick and mortar shops. It can provide the best of both worlds with technology, allowing them to place an order online either to the store or home, making the shopping faster and easier. Three prominent ways to integrate technology into the brick mortar retailers are given below. Let's have check
• Self-checkout:
The retail kiosks like self-checkouts have been of assistance since the late 1990s. The system helps the customer browse through various options available on the aisle and utilize the self-checkout to pay the bill quickly. The retail kiosk is programmed to use numerous ways of payment options like cash, debit, and credit cards helping customers skip queues and wait times.
• Endless Aisle:
To overcome the disadvantage of limited space in the brick and mortar store, technology has provided a solution to make up for the limited space by displaying the endless products in a digital inventory. The endless aisle can display unlimited products and can re-divert the consumer to the checkout directly. This system helps alleviate the brick and mortar experience, creating a connection between the online and offline market. By assisting shoppers in browsing through and helping purchase additional options online, retailers can maintain lower inventory quantities and more in-store product variety.
• Digital Signage:
Digital signage has the ability to be strategically placed and order throughout the store or in a window display. Digital signage varies either static or interactive, dependent on the needs of the retailer. Despite the slow growth, biased technologies seem to move forward into the retail field and for providing value to the in-house stores.
Read Also
