3 Amazingly Simple Tips to Motivate and Upgrade the Employees

By: Retail CIO Outlook | Tuesday, May 18, 2021

A survey revealed that 78 percent of customers still prefer to shop-in-store, i.e. in the traditional brick-and-mortar store, and are likely to spend six times more than what they spend buying things online

Fremont, CA: No matter how tech-enabled the retailers make their stores, they will always need a human touch to provide the best and more personalized experience to the customers. The front line employees of a retail store are very crucial as they are responsible for carrying out the customer service model. It's a fact that retails have low employee morale and high turnover, which affects employee satisfaction to a large extent.

A survey revealed that 78 percent of customers still prefer to shop-in-store, i.e., in the traditional brick-and-mortar store, and are likely to spend six times more than what they spend buying things online. The physical stores serve many consumer's goals than online does like trying items, having a social experience, and immediate ownership. Hence, it is essential to have skilled and experienced employees to get the desired results and optimize the store experience for customers.

Below are three ways retailers can have engaging employees and help improve their morale

Frequent Appreciation and Feedback

The present generation workers or the millennials seek frequent and meaningful feedbacks, which helps them to know whether their way of doing work is correct or not. Everyone loves appreciation, and so are the retail workers. It helps them to feel more confident with each other throughout the year. A single channel communication system must be developed in the organization to make the communication flow faster, transparent, and foster goodwill among the employees.

Ensure Full-Strength of the Organization

There must be enough staff present in the retail stores to handle any unexpected situations like handle sudden rise in the traffic of consumers, the early arrival of shipments which need early processing, and multiple absentees in a day, etc. To handle such situations, retailers have to make sure that there are always sufficient staffs available in the store. Retailers can search for ways to facilitate bulk shift posting and employee-to-employee shift swapping to lessen the frequency of no-shows.